It's funny how sometimes when you are so focused and wrapped up in a task you can easily forget the big picture. Like today, for example, I was working on catching up on emails and digging in to requests from over the weekend. I was so busy doing the business side of my job that I really stepped back when I received a call asking exactly what BabyPlus is. Oh yeah, that's why I'm here!
I think the best way to explain BabyPlus is that it is complex sounds broken down to their simplest form -- a single beat. This is the same sound your baby hears day in and day out -- your heartbeat.
Compare it to teaching a child to read. Letters are the building blocks of words. You had to know what letters were before you could put the sounds together and form words. You wouldn't expect a newborn to be able to recite the alphabet. The complexity of words needs to be reduced down even further to a simple beat. By playing this beat in conjunction with your heartbeat and varying the speed throughout pregnancy, you are teaching the baby to discern and differentiate between sounds. This is the very basic start of the learning process.
A prenatal vitamin does for your baby's body development what the BabyPlus sounds do for your baby's cognitive development. It's just there in the background doing it's job during critical and important stages of fetal development. We don't say you will have a perfect baby or a genius baby. We are just providing a tool that gives your baby a head start in learning.

I think the best way to explain BabyPlus is that it is complex sounds broken down to their simplest form -- a single beat. This is the same sound your baby hears day in and day out -- your heartbeat.
Compare it to teaching a child to read. Letters are the building blocks of words. You had to know what letters were before you could put the sounds together and form words. You wouldn't expect a newborn to be able to recite the alphabet. The complexity of words needs to be reduced down even further to a simple beat. By playing this beat in conjunction with your heartbeat and varying the speed throughout pregnancy, you are teaching the baby to discern and differentiate between sounds. This is the very basic start of the learning process.
A prenatal vitamin does for your baby's body development what the BabyPlus sounds do for your baby's cognitive development. It's just there in the background doing it's job during critical and important stages of fetal development. We don't say you will have a perfect baby or a genius baby. We are just providing a tool that gives your baby a head start in learning.
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