When you are pregnant, you put a lot of focus on what you introduce into your baby's prenatal environment to give them the best start.  You think about the types of foods you eat, what type of vitamin you take and even using BabyPlus to introduce prenatal curriculum.  All of these things are very important but you can't forget your outside.  Your skin is your body's largest organ and for nine months will change and stretch in ways you never thought possible.  By using lotion early, you can minimize the appearance of stretch marks and also feel better with soft skin.  Get in the routine now while your pregnant and then carry over after the baby is born.  The perfect time would be after baby's bath.  You can soften and protect both of your skin.